Internet Marketing Can Reach a Wider or Even International Audience. ![]() The chart below from HubSpot highlighted that up to 27% of digital marketers reported that they spend the lowest total average lead costs on social media and email marketing, with other Internet marketing tool delivering the same results as compared to traditional forms of mass marketing. Gartner’s Research Director Adam Sarner indicated that more and more people are relying on mobile and social media marketing for their purchasing, leaving mass media marketing a mere 2 percent response rate. Some businesses also need not spend huge amounts on property rentals, maintenance fees, and overhead costs for stock rooms as products can be drop shipped directly from your supplier to your end customer. Internet marketing channels are cheaper compare to traditional media channels, and in many cases websites can generate traffic even for free. Internet marketing also does not require ridiculously large amounts of investment as what businesses have done in the past with mass media marketing. The results are above-average conversions to either leads or sales every time a targeted customer visits your landing pages or websites as outline in the graph below from the 2013 State of Inbound Marketing Report from HubSpot.Ĭompared to traditional mass media marketing, Internet marketing is much more cost-effective. What you get are immediate results for your marketing efforts. Internet marketing is characterized with real-time interactions that can connect your business much more effectively with targeted customers.
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